"And you'll see why 1984,
won't be like 1984"... Als Fans die SuperBowl
1984 im Fernsehen sahen, lief in der Pause ein
von Ridley Scott produzierter Werbespot über
die Screens. In dem Spot zerschlägt eine
weibliche Athletin einen überdimensionalen
Screen, der eine Ansprache eines autokratischen "Big
Brother"
projeziert. Eine Anspielung an George Orwells
1984. Am 24. Januar 1984 verkaufte
Apple den ersten Macintosh in
den USA.
Mit dem 45 Sekunden Spot präsentiert
Apple Computer Inc. den Macintosh - die Produktreihe
die eine Revolution werden sollte in den Bereichen
Compuer Design und Funktionalität. Der Computer
führte die erste massenmarkttaugliche, graphische
Benutzeroberfläche, Maus und 3.5 inch Floppy
ein, und revolutionierte die Computer Industrie
und änderte Millionen von Leben. Happy Birthday
Macintosh!
The original 1984 TV Advertisement
Englische Informationen über den Macintosh.
In late 1983, people began seeing
odd commercials on TV, commercials which promised
a new kind of computer. One that promised (borrowing
from the Orwell novel) 1984 won't be like Nineteen
Eighty-Four."
This computer was the Apple Macintosh. It was
the first popular consumer market computer featuring
a graphical user interface (GUI). Until then,
there had been a few prototype systems, including
the Xerox
PARC Star and Appley 's own Lisa.
The Lisa was touted as a "rethinking of
what a computer should be." However, it
was very expensive for the time (the figure of
$10,000 comes to mind) and was very underpowered.
The Lisa later resurfaced as the Mac XL for a
brief time (it emulated a weak Mac 512K) then
was quietly buried in a virtual silicon grave.
So what about the Macintosh thing?
The Mac brought a new attitude toward using
a computer, writing programs, and thinking about
computing in general. The entire interface and
use were based upon the use of a mouse with a
single button. To enforce the use of a mouse,
the first Mac keyboard did not have a function,
arrow, or scrolling keys. Gosh, they were serious
about this whole point-and-click think! Info
source: www.unt.edu
The original Macintosh sold for
$2600, with an 8
MHz 68000 processor, 128K of RAM, and a single
floppy drive. The only software available when
it originally shipped was MacPaint, MacWrite,
which were soon followed by Microsoft Basic & Multiplan.
The most famous innovation, of
course, is the original Mac's graphical user
interface, which Microsoft Windows appeared to
copy over several generations. Microsoft, which
denied this from 1985 on, paid Apple Computer
an undisclosed sum in 1997 to end allegations
that it had poached Apple. Never mind that Apple
was itself accused of poaching the interface
from Xerox. The Mac was key in the advent of
desktop publishing, too. Wi-Fi, now one of the
hottest things in networking, got its start in
1989, when Apple engineers were looking for a
way to wirelessly connect the Mac to a printer.
Most of the Mac's life, whoever
was on team Mac could count on Steve Jobs standing
behind them, telling them that their latest idea
sucks, ranting that they'll have to do better.
Love the guy or hate him, we have all benefited
from his tyranny. Info source: www.forbes.com
This is an old 1984 apple ad.
Apple is really good for the office
